WLAD is a French DJ / producer and the founder of the hedZup Records label. Of Parisian origin, he grew up in a family of music lovers. Cradled between Jazz, Disco and Flamenco, he learnt to play different percussions. This former breakdancer was passionate about vinyls that he collected from his teenage years, so became a hip hop dj thanks to the arrival of the French Touch and all these talented artists who made him famous all over the world. They inspired him and gave him the desire to embark on a career as an international DJ producer. After several years of residence as a DJ in Saint Tropez in the summer, then Miami and New York in the winter, he decided to take a break and went on a backpacking trip around the world for two years to discover the different cultures of this world. On the strength of this trip, he returned full of multi-cultural energy and inspiration. He returned to Paris and at the same time founded the hedZup records label and the famous monthly showcases of the same name in 2015. He invited artists like Archie Hamilton, iO Mulen, DJ Steaw, Diego Krause and many others that performed on the famous concert stage, the New Casino and then even had the opportunity to export the evening to the magical island of Ibiza!
In barely two years, the label has become No. 3 worldwide in its category. Very prolific in 2020, he released a solo EP, Full Squad, including a remix of Rich NxT, notably playlisted by Jamie Jones in his NYE 2021 Apple Music Live. His track Straight to Abu reached the 4th place of the best Beatport sales and was in the top 100 of the best minimal / deep tech single of the year. On a good launch, he released the tune Superformer in collaboration with the very talented Djoko which also reached in just a few days the 3rd place of the best sales, and was played by the biggest international DJs. Between label work and days in the studio and musical projects, he has acquired over the years a mastery of work which allows him to always innovate. Therefore, for the beginning of this year 2021, he announced the very imminent release of his very first album filled with surprises. Whether as a producer or as a DJ set, WLAD has undoubtedly already inscribed his name in the world of electronic music, and has ensured people will not finish talking about him! Dates are already planned and will be announced soon.